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design & branding
broadcast & more
Universal Kids Halloween completed as part of the Creative Mammals team.
This is an assignment for an October segment promoting Halloween festivities on NBC.
I played a crucial role in bridging the gap between creativity and business strategy, ensuring that design decisions contribute meaningfully to the success of the project.
Role: Project Pitch, Planning, Staffing, Design Strategy, Project Management(in charge of timeline, budget, client communication, internal team & freelance talent management), Quality Control, Final Delivery.
AHA in collaboration with Fitzco and as part of the Creative Mammals team.
As the client facing project manager for Coca-Cola's AHA on-air beverage campaign, also in collaboration with our advertising partner Fitzco, my role was crucial in pulling off a successful launch of this beverage line in a competitive market. I collaborated with teams to develop a compelling vision, informed strategy, and oversaw the execution of the creative.
Role: Project Pitch, Planning, Design Strategy and Development, Collaboration (client, internal team, and freelance talent), Quality Control, Final Delivery.
Houghton Mifflin Harcourt Into Literature.
Completed for the Creative Mammals team. HMH is an American publisher of textbooks, instructional technology materials, assessments, and reference works.
The video showcased capabilties of HMH software to engage with and educate k-12 students on the concepts and mechanics of notable literary works.
Role: Worked with client & internal team in order to formulate design strategy that effectively communicated the brand message.
Collaborated with cross-functional teams such as marketing, product development to ensure that design decisions align with overall business objectives and technical requirements.
Ensured project met the highest standards of creativity.
Freeform Family Guy Fridays
Completed for the Creative Mammals team. Played a pivotal role in overseeing and guiding the direction of the assignment while aligning vision with the broader strategy to announce this fun series of on-air video promos.
Responsibilities: Project Planning, Budget, Resource Management, Quality Control, Asset delivery.
Last O.G. Cookbook for TBS
We all know Tracy Morgan is hilarous, his show created by John Carcieri &
Jordan Peele only reflects the joyous nature of the brilliance that is TBS.
Our team at CM was asked to create a series of spots to promote a cookbook based on the show The Last O.G.
Responsibilities: Project Planning, Budget, Resource Management, Photography, Quality Control, Asset delivery.
digital & ux/ ui
CooKonnect is connecting local chefs with hungry families in Atlanta.
I worked with the founder to design the pitch deck as well as the branding packet, logo, and palette for the start up and as part of their new design toolkit.
NOM NOM!
Wellness Together is a not for profit organization focusing on mental health needs of students.
Responsible for concept development and branding as well as in-app user interface design for the company's fundraising application.
Digital book jacket design duo for a collection of professional adivce volumes authored by the lovely Chrissy Scivique.
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